KC de Binck
Cat Ally

For the release of Reebok’s latest limited edition, exclusively available in the Netherlands at Concrete Image Store, Concrete asked SOGOshow to do an editorial shoot to promote and celebrate this limited release. Already having been looking for more excuses to bring their characters in a more real-life setting through photography. The concept came about very fast. The world is flooded, we live on roofs. Humans evolved into well dressed, streetwear connoisseur, humanoid birds. Hidden patterns in surfaces, highlights and shadows part real/part illustrated and outlines on physical objects all cause the lines between reality and imagination to fade beyond recognition.